Press - 2008
Shady Business at Sunglass Hut!Consider this dream: I’m in a small SoHo boutique, say, Sunglass Hut.
Twinkling pairs of designer shades surround me. Beside me is my favorite “Gossip
Girl” Michelle Trachtenberg and together we are tirelessly trying miles of them
on, rummaging through cases of them. Thankfully, I live in New York and things
like this occur rather frequently. Yesterday, Trachtenberg, Gen Art, and
BlackBook’s Fashion Director Elizabeth Sulcer came together in SoHo’s reinvented
Sunglass Hut to host the launch party for Gen Art’s 10th Anniversary Styles
Runway and Awards Show. Trachtenberg busied herself with the exploration of the
sleek black-and-white interior of the store, perusing the endless selection of
eyewear. I jumped at the chance to try the Dolce & Gabbana, Tiffany & Co., and
Sunglass Hut’s “Glam New York” collections.
The small space was brimming with chic guests sipping champagne, eating tray
snacks, and watching previous GenArt’s Styles Runway and Awards shows, careful
to point out contributing designers such as “Project Runway” winner Jay
McCarroll, Peter Som, Rodarte, Lulu Frost, and Sari Gueron.
It didn’t exactly fall in line with my dream—Trachtenberg didn’t actually shop
with me, per se, and Sulcer wasn’t offering her professional opinion—but as I
spilled out into the warm spring weather with the stylish guests posing on SoHo
street corners with their new glittering shades, it certainly felt dreamlike.
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