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Press - 2007
Celebs Part of Lifetime's Election CampaignWhile the presidential candidates are out stumping for votes, celebrities are
joining Lifetime Networks' Every Woman Counts campaign, now in its fifth
presidential election cycle. Kicking off this month and airing on the #1 and #2
television networks for women -- Lifetime and Lifetime Movie Network (LMN) --
and on myLifetime.com through Election Day, celebrities are using their voices
to encourage women to vote and to draw attention to issues of significance to
women that are often lost in the frenzy of horserace campaign coverage.
Queen Latifah inaugurated the campaign by recording spots during her "The
Trav'lin' Light" concert tour asking women across the country to complete the
sentence, "If I Were President, I would ..." Now celebrities are getting a turn
to answer the question, and Halle Berry, Mary J. Blige, Nikki Blonsky, Andrea
Bowen, Yaya DaCosta, Fran Drescher, Jodie Foster, Daisy Fuentes, Chelsea
Handler, Rachael Harris, Mary Hart, Angela Kinsey, Patti LaBelle, Ricki Lake,
Joanna Levesque, Kelly Lynch, Monet Mazur, Reba McEntire, Alyssa Milano, Mya,
Holly Robinson Peete, Elizabeth Pena, Annie Potts, Emmy Rossum, Molly Shannon,
Michelle Trachtenberg, and the cast of Lifetime's hit drama "Army Wives"
(Catherine Bell, Brigid Brannagh, Wendy Davis, Kim Delaney and Sally Pressman)
have taped PSAs urging women to speak out and vote.
Celebrities' presidential platforms range from the serious -- "If I Were
President, I would ... guarantee that every kid in America is well fed and well
educated," to the comical -- "If I Were President, I would ... institute free
shoe Friday, everyone gets a free pair of shoes."
"We are so grateful to these women who are passionate about our future for
lending their time and voice to this campaign. This is an unprecedented election
in so many ways. In fact, our recent poll showed that more than 60 percent of
women believe that voting in this election is more important than ever before.
We hope these PSAs will get more women engaged in the political process by
voting, speaking up and running for public office," said Meredith Wagner,
Executive Vice President, Public Affairs, Lifetime Networks.
In addition to the celebrities, Lifetime will interview political candidates,
thought leaders, viewers and visitors at myLifetime.com with the goal of
collecting one million responses to "If I Were President, I would ..."
on-camera, online and on postcards at grassroots events throughout the year. The
answers will be shared with the presidential candidates, nonprofit
organizations, and the media, and ultimately will be delivered to the newly
elected leaders in the White House and the Capitol in January 2009.
First launched in 1992 and now in its fifth presidential election cycle, Every
Woman Counts is the only public service campaign dedicated to encouraging women
to speak out on the issues they care about most, vote and run for office. For
the first time, the 2008 Every Woman Counts initiative will leverage the power
of the #1 and #2 television networks' for women -- Lifetime and Lifetime Movie
Network (LMN) -- and include the most extensive on-air programming, digital
content and grassroots efforts to date. To expand the effort and reach women
everywhere they live, work and play, Lifetime launched the first-ever Every
Woman Counts media and advocacy coalition in partnership with REDBOOK,
CosmoGIRL!, Marie Claire, celebrities, experts and hundreds of women's nonprofit
organizations representing more than 15 million women from all sides of the
political spectrum, including American Association of University Women, Business
and Professional Women/USA, Independent Women's Forum, League of Women Voters,
National Organization for Women, RightNOW!, and many others.
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