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Press - 2006
New Limited Edition T-Mobile Sidekicks Star on the Red Carpet

T-Mobile USA, Inc.brought fashion and technology to the next level with the debut of the
limited edition T-Mobile(R) Sidekick(R) devices at an exclusive, invite-only launch event last night in Beverly Hills. Continuing their commitment to helping consumers set themselves apart from the crowd through style and personalization, T-Mobile has partnered with fashion legend Diane von Furstenberg and urban giant Lifted Research Group (LRG) to create the latest generation of the iconic T-Mobile Sidekick.

The launch event for the limited edition T-Mobile Sidekicks followed the seasonal soiree hosted by Fred Segal Beauty founders Michael A. Baruch and Paul DeArmas, along with Smashbox Cosmetics founders Dean and Davis Factor. These long-time childhood friends hosted the leaders of the beauty and fashion community like Paul Starr, Jennifer Nicholson, Michelle Trachtenberg and Tatiana and Alex von Furstenberg at an exclusive dinner at Mr. Chow to celebrate and recognize beauty and fashion in Los Angeles. Following the highly exclusive dinner, beautiful and fashionable guests including Mischa Barton, Jenny McCarthy, Pete Wentz and Slash joined them at the launch event to get the first look at the new limited edition T-Mobile Sidekicks. For fashion's hottest event, T-Mobile designed and constructed a custom- built boutique, featuring elaborate venue settings. Stars such as Amber Tamblyn and Rumer Willis admired the Diane von Furstenberg Sidekick from T-Mobile that accessorized the fashion icon's latest designs in a replica of her freestanding Diane von Furstenberg the Shop found all over the world and "tried on" the Diane von Furstenberg Sidekick from T-Mobile with their own outfits. DMC and Chris Kattan checked out the Lifted Research Group Sidekick from T-Mobile in a customized window display of a campground setting that played off their design. Music icon Debbie Harry took the stage, thrilling the fashion-forward crowd with a special acoustic set. Following the performance, The MisShapes and DJ Albie kept Lindsay Lohan and Mischa Barton dancing all night as Brandon Boyd, Anthony Michael Hall and Brody Jenner lounged in the VIP section. Stars like Paris Hilton took home snaps of themselves enjoying the party, taken by a roving photographer circulating throughout the event.