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Press - 2006
Saturn Kicks Off The New York Auto Show With Concert in Times Square
General Motors' Saturn division unveiled three new vehicles - the Aura
midsize sedan, Sky Red Line performance roadster and Outlook crossover vehicle -
at an exclusive event last night at Hard Rock Cafe New York in Times Square.
Hosted by Run DMC's Darryl "DMC" McDaniels, the event not only celebrated the
inspiring revitalization of the brand, but also benefited DKMS organization, the
largest private bone marrow donor foundation in the world, for which McDaniels
is a spokesperson.
An estimated crowd of 20,000 gathered outside the Hard Rock Cafe in Times Square
shortly after 10 PM for the dramatic unveiling and surprise performance by Camp
Freddy. Perched on a platform 60 feet above Times Square, Camp Freddy rocked the
crowd and then moved inside for a two-hour private concert. Guests were also
entertained by DJ Frankie Inglese, who was spinning the turntables throughout
the night. One of the many highlights of the evening was a generous $40,000
donation made to the DKMS organization by Saturn.
Guests including Lindsay Lohan, Drea de Matteo, Estella Warren, Michelle
Trachtenberg, Eriq La Salle, the New York Giants' Tiki Barber and more had the
opportunity to see the dynamic new vehicle designs up close, while enjoying the
first New York performance in two years by Camp Freddy, a collaboration of Dave
Navarro, Matt Sorum, Billy Morrison, Chris Chaney and Scott Weiland. Moby, Gina
Gershon, Shooter Jennings, Jerry Cantrell, Fuel's Brett Scallions, and Duff
McKagan surprised guests by joining the band on stage throughout the night, and
the crowd erupted as the band brought down the house with a cover version of Run
DMC and Aerosmith's "Walk This Way."
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